Gift site: All dressed up and 6 places to go

Published on .

Most Popular
RedEnvelope, an online gift site, will send special double-decker buses around the country.

The buses hitting six markets Nov. 26 and 27 will be decorated with giant red bows and art from the company's $10 million to $20 million print and outdoor campaign created by Leagas Delaney, San Francisco, which broke earlier this month.

The buses will drive along popular commuter routes and in shopping districts, nightclub areas and around airports in Boston, Chicago, Los Angeles, New York, San Diego and San Francisco to increase consumers' awareness of the site during the holiday shopping season.

Copyright November 1999, Crain Communications Inc.

In this article: