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Giftpoint.com names Beyond Interactive for $1 million campaign

Published on .

Giftpoint.com, an online gift certificate sales site, selected Beyond Interactive, Ann Arbor, Mich., to launch an online ad campaign for the holiday season to promote its site as the premier destination for gift-givers and a source for non-traditional gift purchases. Media spending will exceed $1 million in the next two months. Included is an instant win game, the "Great Gift Certificate Giveaway,'' in which $25,000 in gift certificates ranging from $10 to $1,000 will be given away.

Copyright November 1999, Crain Communications Inc.

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