Gifts.com gets $20 mil campaign

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Reader's Digest Association and StarTek Marketing launch an estimated $20 million campaign the week of Nov. 29 for its new premium gifts Web site, Gifts.com. Young & Rubicam's advertising, direct marketing, brand identity, public relations and media buying units are all involved. The tagline is "Gifts.com. Just the perfect gifts."

Copyright November 1999, Crain Communications Inc.

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