×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Gillette Clear Stick readied

Published on .

Starting in November, Gillette Co. will spend an estimated $25 million on advertising for its new Gillette Series ClearStick and Right Guard Clear Stick, deodorants that claim outstanding efficacy and without messy white residue. BBDO, New York, handles the Gillette Series; N.W. Ayer, New York handles Right Guard.

In this article:
Most Popular