Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Gillette debuts the U.S. slice of $35 mil women's razor push

Published on .

Gillette Co., Boston, this week launches the U.S. portion of a $35 million global campaign to promote its Gillette for Women SensorExcel razor. TV spots from BBDO Worldwide, New York, break June 5 in the U.S. and later this month in the U.K. The campaign kicked off late last month in Canada and European markets. The 15-, 20- and 30-second spots feature women showing off summer fashions and the tagline "It's not just smooth."

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: