Gillette debuts the U.S. slice of $35 mil women's razor push

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Gillette Co., Boston, this week launches the U.S. portion of a $35 million global campaign to promote its Gillette for Women SensorExcel razor. TV spots from BBDO Worldwide, New York, break June 5 in the U.S. and later this month in the U.K. The campaign kicked off late last month in Canada and European markets. The 15-, 20- and 30-second spots feature women showing off summer fashions and the tagline "It's not just smooth."

Copyright June 1999, Crain Communications Inc.

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