Gillette Co., Boston, next spring will challenge conventional wisdom with a $75 million global launch of a branded line of women's shaving products. The Gillette for Women Fashion Collection will reach stores in April, backed by a global campaign from BBDO
World-wide, New York. Gillette also plans to introduce a Mach3 for women in the U.S. during the second half of 2000 with a $40 million campaign from BBDO.
Copyright December 1999, Crain Communications Inc.