Gillette Co. took the top prize, the Grand Edison, for its introduction of the Mach3 razor at an awards ceremony held here March 18.
The awards are given by the American Marketing Association.
Ted Turner, vice chairman of Time Warner, and Dale Morrison, president-CEO of Campbell Soup Co., received Edison Lifetime Achievement Awards-Mr. Turner for his innovative cable networks and Mr. Morrison for his contribution to solidifying Campbell's hold in the package-foods market.
Gillette also won a gold Edison for Mach3 and a silver for its Agility razor. Kraft Foods won golds for Kraft Interactive Kitchen and Post Oreo O's cereal, and bronze for General Foods International Coffees Cappucino Coolers. Estee Lauder Cos. won gold for Minute Makeup Creme Stick Foundation and silver awards for its Dazzling and Lauder Pleasures for Men fragrances.
Andrew Jergens Co. won gold for Biore Pore Perfect Deep Cleaning Strips and silver for Biore Self-Heating Mask.
Other gold winners included Volkswagen of America for the reintroduction of the Beetle, Pfizer for Viagra and MCI WorldCom's Telecom USA for 10/10/321 long-distance service.
Silver winners included Glaxo Wellcome for Zyban Sustained Release Tablets anti-smoking drug, and bronze winners included Merck & Co.'s Propecia anti-baldness