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Gillette sues Norelco over ads

Published on .

Gillette has filed a lawsuit in federal court in Boston against Norelco Consumer Products to stop Norelco's current print and broadcast advertising campaign for its Reflex Action Razor. Gillette charges that the campaign is intended to harm the reputation of Gillette and its wet-shaving products. Norelco's new $30 million campaign, by D'Arcy Masius Benton & Bowles, New York, shows razors changing into dragons and snakes.

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