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New Gillette system in stores July 1

Published on .

Gillette Co., Boston, will ship its new shaving system for men to retailers in North America on July 1. The name given to the system has not been disclosed. Gillette plans to introduce a major new wet shaving product each year over the next five years. BBDO Worldwide, New York, handles.

Copyright January 1998, Crain Communications Inc.

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