Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Gillette system in stores July 1

Published on .

Gillette Co., Boston, will ship its new shaving system for men to retailers in North America on July 1. The name given to the system has not been disclosed. Gillette plans to introduce a major new wet shaving product each year over the next five years. BBDO Worldwide, New York, handles.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: