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GINGER ALE'S VW CHASER

Published on .

Schweppes USA this summer is distributing 4 million samples of its flavored ginger ale to consumers nationwide, along with giving away 22 1960s and '70s era Volkswagen Beetles in conjunction with a sweepstakes. Consumers can enter the sweepstakes during sampling or at point of purchase. Mobile Marketing, Stamford, Conn., handled the sampling effort. It was backed by TV and radio advertising from Foote, Cone & Belding, Chicago, themed "Schweppes new British pop."
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