Gingko will continue to operate independently but will be part of DraftWorldwide of Chicago, a unit of the New York agency giant. Gingko will also continue to operate a 100% Canadian arm called Gingko Group Canada to service federal government accounts like Industry Canada.
Gingko Group is the 29th largest agency in Canada with gross revenues of over $5 million.
DraftWorldwide has 44 offices in 26 countries and will offer Gingko access to research methods, database management capabilities and a contest management arm that helps set up rules and prizing for contests and sweepstakes.
Copyright January 1999, Crain Communications Inc.