Gist Communications, which runs the Gist TV-listings site, will create a personalized TV listings service for USA Today
Online. The co-branded site, which allows users to program local listings by filling in a ZIP code, is integrated into the Life section of USA Today
Online. Other partners using Gist's technology include Yahoo!, America Online, NBC Interactive, Turner Entertainment Group and MSNBC.
Copyright April 1998, Crain Communications Inc.