Jonah Gitlitz told the Direct Marketing Association board that he plans to retire as president-CEO next January. He said he will continue to lead the organization this year and will be available to help the DMA board during the search process and transition period. Mr. Gitlitz joined the DMA in 1981 as senior VP for public affairs and head of its Washington office. He was elected president in January 1985. Prior to joining DMA, Mr. Gitlitz was exec VP of the American Advertising Federation.