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Published on .

"A new concept in air fresheners" is how S.C. Johnson & Son has given to Glade, an aerosol-packaged product it is testing this month in 1956 in Northeastern markets. Unlike other air fresheners on the market, Glade "literally kills the smell," according to the manufacturer. The formula used in Glade actually was developed by the U.S. Air Force, according to Johnson. During the Korean War, personnel aboard planes evacuating the wounded needed some type of air freshener but found they could not use anything that would affect the ability of the flight personnel to smell something dangerous, like leaking fuel.

Glade becomes the second non-wax/non-polish product marketed by Johnson; last April it brought out Raid, an aerosol insecticide that reportedly has had phenomenal sales. Benton & Bowles, New York, is the agency for Glade; Foote,

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