Conde Nast Publications' Glamour
has paired retail giant Sears, Roebuck & Co. with fragrance marketer Coty U.S. for a $1 million fall promotion. An eight-page section in the November issue uses Sears' new tagline--"The good life at a great price, guaranteed"--to spotlight holiday dresses priced less than $100. Coty fragrances are paired with dress options. Through November, Sears stores will give away a special millennium watch with every Coty fragrance purchase.
Copyright October 1999, Crain Communications Inc.