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'Glamour' unveils promo tie-in plan

Published on .

Conde Nast's Glamour next month will unveil the Glamour Power Portfolio, a multi-tiered promotional plan to extend its advertisers' reach beyond print. It will partner with Atlantic Records for its "Venus Music Tour" on 10 college campuses in September. Glamour also will join E!'s "Fashion Emergency Mall Tour" and co-sponsor Romance Classics' April special, "Women & Shoes: A Love Story." The magazine will promote Destination Films' big screen release,"Beautiful," and link its glamour.com Web site to online shopping site

Copyright February 2000, Crain Communications Inc.

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