×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Glaxo Wellcome awards McCann $68 mil in OTC ads

Published on .

Glaxo Wellcome, Research Triangle Park, N.C., awarded $68 million in new business to McCann-Erickson Worldwide, ending a three-month review. McCann's London office will lead the assignment, which includes marketing for the over-the-counter versions of Beconase, Zantac and Zovirax in Western Europe and Australasia. The three brands recently went OTC. Also pitching were Leo Burnett and Scholz & Friends, both London.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: