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Glaxo Wellcome awards McCann $68 mil in OTC ads

Published on .

Glaxo Wellcome, Research Triangle Park, N.C., awarded $68 million in new business to McCann-Erickson Worldwide, ending a three-month review. McCann's London office will lead the assignment, which includes marketing for the over-the-counter versions of Beconase, Zantac and Zovirax in Western Europe and Australasia. The three brands recently went OTC. Also pitching were Leo Burnett and Scholz & Friends, both London.

Copyright January 1999, Crain Communications Inc.

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