Glaxo Wellcome, Research Triangle Park, N.C., awarded $68 million in new business to McCann-Erickson Worldwide, ending a three-month review. McCann's London office will lead the assignment, which includes marketing for the over-the-counter versions of Beconase, Zantac and Zovirax in Western Europe and Australasia. The three brands recently went OTC. Also pitching were Leo Burnett
and Scholz & Friends, both London.
Copyright January 1999, Crain Communications Inc.