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GLAXOSMITHKLINE TO CENTRALIZE $56M U.K. MEDIA BUSINESS

Published on .

(June 27, 2001) LONDON -- With an eye to consolidating its estimated $56 million media buying and planning business here, GlaxoSmithKline U.K. Consumer Healthcare and Nutritional Healthcare has invited its three media roster agencies to make presentations.

Incumbents include Aegis Group-owned CIA, Grey Global Group's MediaCom and Interpublic Group of Cos.' Universal McCann, part of McCann-Erickson International. MediaCom is emerging as a favorite, according to industry analysts, following its $600 million win of GlaxoSmithKline's consolidated media business in the U.S. in March.

The company's U.K. advertising director, John Blakemore, will oversee the pitch process in August with a decision expected by September.

GlaxoSmithKline was formed by the merger of Glaxo Wellcome and SmithKline Beecham. -- Ali Qassim

Copyright June 2001, Crain Communications Inc.

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