Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(June 27, 2001) LONDON -- With an eye to consolidating its estimated $56 million media buying and planning business here, GlaxoSmithKline U.K. Consumer Healthcare and Nutritional Healthcare has invited its three media roster agencies to make presentations.

Incumbents include Aegis Group-owned CIA, Grey Global Group's MediaCom and Interpublic Group of Cos.' Universal McCann, part of McCann-Erickson International. MediaCom is emerging as a favorite, according to industry analysts, following its $600 million win of GlaxoSmithKline's consolidated media business in the U.S. in March.

The company's U.K. advertising director, John Blakemore, will oversee the pitch process in August with a decision expected by September.

GlaxoSmithKline was formed by the merger of Glaxo Wellcome and SmithKline Beecham. -- Ali Qassim

Copyright June 2001, Crain Communications Inc.

Most Popular
In this article: