Incumbents include Aegis Group-owned CIA, Grey Global Group's MediaCom and Interpublic Group of Cos.' Universal McCann, part of McCann-Erickson International. MediaCom is emerging as a favorite, according to industry analysts, following its $600 million win of GlaxoSmithKline's consolidated media business in the U.S. in March.
The company's U.K. advertising director, John Blakemore, will oversee the pitch process in August with a decision expected by September.
GlaxoSmithKline was formed by the merger of Glaxo Wellcome and SmithKline Beecham. -- Ali Qassim
Copyright June 2001, Crain Communications Inc.