Title: VP-advertising and social
U.S. budget: $105 million
Agencies: Ogilvy & Mather Worldwide
Power Play: GTE is in the same boat as Bell Atlantic-maintain market power and strength as the merger begins a laborious pace through regulatory approvals. GTE, even though it is a local phone company, brings a competitive advantage over Baby Bells with long-distance service and a widespread geographic territory the new company will be eager to utilize. Years on list: Two.