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GTE Corp.

Title: VP-advertising and social


U.S. budget: $105 million

Agencies: Ogilvy & Mather Worldwide

Power Play: GTE is in the same boat as Bell Atlantic-maintain market power and strength as the merger begins a laborious pace through regulatory approvals. GTE, even though it is a local phone company, brings a competitive advantage over Baby Bells with long-distance service and a widespread geographic territory the new company will be eager to utilize. Years on list: Two.

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