Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Merrill Lynch & Co. is running a new $75 million campaign -- its first-ever globally integrated effort and its first brand-building attempt in more than five years. Print bowed last week with TV planned for March 10. The
Most Popular
In this article: