Global banking community site awards Euro launch task to Cake

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Most Popular, a global community site for people working in banking and finance, has appointed marketing agency Cake to handle its pan-European launch. A future campaign will include online activity and public relations. The site, primarily a job recruitment site for people in finance and banking, launches in the U.K. in April before rolling out in other European markets. No budget figures were available.

Copyright April 2000, Crain Communications Inc.

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