Avon Products, New York, is introducing global fragrances Starring and Starring for Men with print and TV customized to the general population as well as the African-American and Hispanic markets. N.W. Ayer & Partners is Avon's agency of record for creative but the Starring campaign, estimated at $25 million plus, was created in-house. Creative Media handles media and Vidal Reynardus Moya, Santa Ana, Calif., did Hispanic. Ccampaign theme: "You're the center of it all."
Copyright June 1997, Crain Communications Inc.