Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New global fragrances from Avon

Published on .

Avon Products, New York, is introducing global fragrances Starring and Starring for Men with print and TV customized to the general population as well as the African-American and Hispanic markets. N.W. Ayer & Partners is Avon's agency of record for creative but the Starring campaign, estimated at $25 million plus, was created in-house. Creative Media handles media and Vidal Reynardus Moya, Santa Ana, Calif., did Hispanic. Ccampaign theme: "You're the center of it all."

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: