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Published on .

ONE OF THE GUYS: An anti-sexual harrassment campaign handled by J. Walter Thompson Co., Amsterdam, depicts a young man getting dolled up in drag for his own bachelor's party. The lighthearted spot gradually becomes frightening, as raunchy rock music, violent cinematography and pawing of the groom escalate. The text cards read: "Some men only discover the night before their wedding what women knew all along. Sex is a given. But never a taken."
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