A post-strike spot for the Seattle Mariners baseball team is a dead-on parody of Ken Burns' acclaimed 1994 documentary "Baseball." A conspiracy-minded historian compares the similarity between Babe Ruth and Mariners slugger Ken Griffey Jr. "Ruth played for New York; Griffey has been to New York. And like Griffey, Ruth often wore his cap backwards ....well, not in this picture."
Agency: McCann-Erickson Worldwide, Seattle
Creative director: Jim Walker
Art director: Kurt Reifschneider
Copywriters: Jim Copacino, John Schofield