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Published on .


Women wearing Reebok International athletic gear pursue strenuous exercise-rock climbing, biking, running and aerobics-in this stunning 30-second montage set to euphoric African-influenced pop. The image of each subject in the spot segues to the next, indicating that each experience is universal.

Agency: Leo Burnett USA, Chicago

Co-creative directors: Jennifer Lemay, Randy Spear

Art director: Barbara Gorder

Copywriter: Basil Mina

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