A smug, smarmy yuppie cruises through London in a new Audi A4 car. He barks a monologue on the virtues of materialism and money, interspersed with clips of him attending gallery openings, selling stocks and riding a Jet-Ski. He then stops and hands his keys to a young car dealer, inadvertently endorsing the A4: "Nah-it's not really my style."
Agency: Bartle Bogle Hegarty, London
Director: Frank Budgen
Creative director: John Hegarty
Art director: Steve Hudson
Copywriter: Victoria Fallon