Open Road Sarajevo's print ad's skull refers both to Shakespeare's "Hamlet" and to wartime horrors in the former Yugoslavia. The non-profit group donates money and equipment to Sarajevo's theater scene, to "restore some semblance of social normalcy" to the city.
Agency: Welinder Reklambyra, Stockholm
Creative director: Scott Goodson
Art director: Jan Ragnartz
Copywriter: Adam Kerj