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Published on .

Singapore A dramatic photograph of an elegant fountain pen nib presents a new use for a Mercedes-Benz's used catalytic converter: The rhodium can be recycled. The ad reminds readers that "upwards of 85% of a Mercedes-Benz can be successfully recycled."

Agency: Batey Ads, Singapore

Creative director: Tim Evill

Art director: Lye Kok Hong

Creative director/copywriter: Jim Aitchison

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