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U.K. Mot & Chandon's first-ever U.K. print ad borrows the illustrative style of 1890s Art Nouveau to promote its champagne. The text reveals that Mot's techniques dating from 1743, limiting the "power of the press," keep grape skins' color out of the finished product.

Agency: Bartle Bogle Hegarty, London

Mike Wells

Copywriter: Tim Riley

Illustrator: Olivia Beasley

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