AustraliaPowerful text accompanies a dramatic photograph of an electrical storm for the Australian Department of Foreign Affairs & Trade. The pan-Asian ad, promoting Australia's innovation of such business solutions as a sturdy lightning-protection system, triumphs over potentially dull statistics with an eye-catching campaign.
Agency: Batey Kazoo, Sydney
Creative director/copywriter: Jim Aitchison
Art director: John Finn
Copywriter: Antony Redman
U.K.A colorful, creepy print ad for Whitbread Beer Co.'s Boddingtons Export brand captures the seedy style common to most dive bars, as interpreted by U.S. comic artist Daniel Clowes. The theme, "Strong stuff from Manchester," echoes the campaign's darkly humorous characters.
Agency: Bartle Bogle Hegarty, London
Creative director: John Hegarty
Art director: John Gorse
Copywriter: Nick WorthingtonI45
NetherlandsA striking spot for B.V.'s Sportlife chewing gum portrays a young runner on the African savanna-covered, magically, in snow. As he runs barefoot through it, to a joyous African-inflected a capella soundtrack, he delights in waving to excited neighbors and watching a passing giraffe exhale a cloud of steam.
Agency: DDB Needham Worldwide,
Director: Hans Jonkers
Art director: Lode Schaeffer
Copywriter: Erik WunschI45
U.K.Tony the Tiger is recast in the aggressive, hyperathletic mold of Nike and Reebok advertising for this Kelloggs Frosties cereal poster. This minimalist, self-assured approach spares few words in conveying the sugar-coated corn flake cereal's taste as unmistakably strong.
Agency: J. Walter Thompson Co., London
Art director: Christopher Pay
Copywriter: Charity Charity
ItalyA biracial New York wedding is celebratory until a bored young ring bearer discovers he bears no rings for the couple. Before anyone can panic, a celebrated film director arrives with two watches-Swatch's White Hours and Black Minutes models, each with just one hand-to let the couple seal their marriage.
Agency: Barbella Gagliardi Saffirio, Milan
Director: Spike Lee
Creative director: Pasquale Barbella
Copywriter: Roberta Sollazzi