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Published on .

France"If only man were content with the violence of a Perrier." A potentially explosive print ad for Nestle's mineral water brand features a threatening view of a brandished "water pistol"-loaded not with lead but with Perrier bottle caps.

Agency: Publicis Conseil, Paris

Art directors: Guy Camillieri, Pierre Penicaud

Creative director: Pascal Felix

Copywriter: Olivier Georgeon

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