U.S. Embarcadero Center, a mall on San Francisco's waterfront, targets tourists on the city's cable cars with ads that combine two of the mall's shopping options-Edwards Luggage and Park Grill-into a clever handbag shish kebab.
Agency: Goldberg Moser O'Neill, San Francisco
Art director: Russlyn Seiler
Creative directors: Mike Moser, Brian O'Neill
Copywriter: Michael McKay
