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Published on .

U.K.A 90-second Hyundai spot blends tranquil images of Korean-American family life with fragments of a sermon on prejudice. "Deeply held prejudice can be removed by knowledge and experience," the narrator says over shots of Hyundai's sedan-a car, the spot notes, built not in Japan but South Korea.

Agency: Leagas-Delaney, London

Art director: Martin Galton

Copywriter: Tim Delaney

Directors: The Douglas Brothers

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