Agency: Leagas-Delaney, London
Director: Mehdi Norowzian
Art director: Ian Ducker
Copywriter: Will Farquhar
U.S.Footwear industry supplier Amazonas forges a unique association with its resources by using a colorful portrait of an inhabitant of Brazil's Amazon region. The text ironically connects "the best in shoe products" with Amazonas, "named after a place where people wear no shoes."
Agency: W/USA, Chicago
Art director: Fernando Castro
Creative director/copywriter: Laurence Klinger
U.S. Hitachi's Magritte-inspired corporate print ad, breaking this month, depicts the company as a diverse and innovative creator with a presence "in hospitals, at construction sites, even in your local hardware store." Its striking photo elegantly unites the otherwise disparate concepts of fantastic tranquility and accessible technology.
Agency: McCann-Erickson Worldwide, New York
Art director: Louisa Wilson
Deputy creative director: Ken Domanski
Copywriter: Margaret Mandell
U.S.3M's new trade magazine ad presents a solution to a messy situation simply and directly: Packaging made with Scotchban Protector resists ruin from leaking liquids. The photo identifies Scotchban Protector's value quickly and succinctly, without getting into too many dry details.
Agency: Kerker & Associates, Minneapolis
Creative director: Rik Meyers
Art director: Flip Namur
Copywriter: Chuck Bartl
CanadaNewsweekly Maclean's presents its world view as a chaotic collage of images from today's most charged political and social topics. Young neo-Nazis, Canadian soldiers, Mandela and Fleiss share space with more than a dozen other prominent faces and symbols of current affairs. Maclean's promises to reach its audience to greater effect than its U.S. rivals by publishing "what matters to Canadians."
Agency: Prism Communications, Toronto
Art/creative director: Gary Hesketh
Art director: Matthew Gyulay
Copywriter: Albert Ianni