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Published on .

U.K.: Promoting a Christmas art contest for kids, British Airways' new spot features two pint-sized critics examining an art gallery's featured crayon rendering of an airplane. A six-year-old girl examining the art declares:"It screams to me of the indivisible oneness of the universe, symbolizing inner volumes of negative space." "Yeah, just what I was gonna say," nods her friend.

Agency: Saatchi & Saatchi Advertising, London

Director: Nick Lewin

Copywriters: Mary Wear, Damon Collins

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