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Published on .

U.K: A Christmas print ad for snackmaker Phileas Fogg features a mellow Rastafarain Santa Claus with a leather suit and a white dreadlocked beard. Supercool Santa pitches Cool Tortilla chips, made not in the North Pole but at Fogg headquarters "in Medomsley Road, Consett."

Agency: Bartle Bogle Hegarty, London

Creative director: John Hegarty

Art director: Graham Watson

Copywriter: Bruce Crouch

Photographer: Kiran Master

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