Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Canada An imaginative poster for Levi Strauss & Co. (Canada) promotes the new Personal Pairs Jeans computer that it's placing in stores nationally. The computer takes measurements for custom orders. The poster's colors are muted and soft, and the dotted silhouette of a pair of perfectly fitting jeans on this model's denim sheet clearly indicates the function of the service.

Agency: Harrod & Mirlin, Toronto

Creative director: Brian Harrod

Art director: Bob Goulart

Copywriter: Brent Peterson

Most Popular
In this article: