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GLOBAL GALLERY

Published on .

Canada A simple, seductive photograph of a monster burger with all the works does not promote a new fast-food chain. Its ironic appearance comes from Maalox, reminding the public of its value in relieving deceptively painful situations.

Agency: BBDO, Toronto

Creative directors: Larry Tolpin, Stephen Creet

Art director: Lara Palmer

Copywriter: Judy John

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