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GLOBAL GALLERY

Published on .

Norway Ringnes Brewery inserts an elongated bottle of its Ringnes Lettol light beer into an enormous UPC symbol, showing it's "The biggest favorite in Norwegian supermarkets." The daily newspaper campaign runs through Christmas.

Agency: Ogilvy & Mather, Oslo

Art director: Aris Theophilakis

Copywriter: Guri Heftye

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