France "Who knows what you'd do if you win?" Humorous print ads for Le Lotto, the French lottery, depict a cartoon pig dreaming of the spoils after striking it rich. Le Lotto shows how winning the lottery can merely improve your life, rather than change it drastically: This pig dreams not of swimming pools and stretch limos but a private industrial-strength car wash.
Agency: Lintas, Paris
Creative director: Alain Laurens
Art director: Fabric Delacourt
Copywriter: Eric Niesseron