U.K. A new London campaign turns a routine renovation project into a highly unusual public event by promoting the hours of the daily reconstruction of Shakespeare's Globe Theatre. A hard-hatted bard invites the public to witness the rebuilding of the theater with Renaissance era materials. The text, printed in an ancient typeface, promises, "Resolve to be amaz'd."
Agency: J. Walter Thompson Co., London
Art director: Dave Woodall
Copywriter: Charity Charity