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Published on .

Germany Procter & Gamble renders a pimple-plagued teen-ager in impossible Picasso-style angles in this amusing before-and-after print ad. The upside-down version of the girl grins after she's dabbed her face with Clearasil facial medicine, and her "terrible" boldface headline becomes a lighter, more "tender" italic.

Agency: DMB&B, Frankfurt

Executive creative director: Armin Reins

Art directors: Corinna Leithner, Stephan Wagner

Copywriter: Martina Gebauer

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