Agency: BBDO Worldwide, New York
Creative director, art director: David Harner
Copywriter: David Johnson
Special effects: Pacific Data Images, Sunnyvale, Calif.
U.S. Fila Footwear USA's eccentric new spot pairs breathtaking urban and desert landscapes with an athlete's wry, provocative free-verse introspection on the new Mindbender athletic shoe. "I wonder if my shoes share my beliefs ... Do my shoes have feelings? Do they feel bad when they step on an ant?"
Agency: FCB/Leber Katz Partners, New York
Creative director, art director: Sam Gulisano
Creative director, copywriter: Rob Austin
Italy"A born winner," barks the headline of this magazine ad, featuring a spokesdog for Kodak Gold film triumphantly decked out in macho aviator goggles.
Agency: J. Walter Thompson Italia, Milan
Art director: Luca Maroni
Creative director: Dario Diaz
Copywriter: Anna Montefusco
Sweden This elegant b&w spot from Moosehead Breweries follows a flustered man uncovering a series of intriguing yellow signals in his apartment building and on the street. For the hero as well as the viewer, the answer seems just beyond reach-until he awakens from his bewildering dream. He then opens his door, only to discover that an unseen benefactor has left him an icy bottle of Moosehead.
Agency: Welinder, Stockholm
Director: Malcolm Venville
Creative director: Scott Goodson
Art director: Jan Ragnartz
Copywriter: Adam Kerj
U.K. A goofy, cartoonish ad for Allied Breweries' Castlemaine XXXX lager shows British beer consumers that forward-thinking Australian men "give a XXXX" for equality between the sexes. (At least when the tab arrives.)
Agency: Saatchi & Saatchi Advertising, London
Art director: Martha Riley
Creative director: Simon Dicketts
Copywriter: Richard Dean