Agency: Vapro Publicidad, Caracas
Creative director: Jose Antonio V zquez-Figueroa
Art director: Paco Fernendez
Copywriter: Emilio Sole
Brazil The headline on Continental's unusual ad for Evolution explains that the washing machine "washes by the tumbling system." The ad links Evolution's innovative features with youthful sex appeal rather than stereotypically maternal chores. "The washing occurs only by contact between the pieces"-a concept this couple apparently can understand.
Agency: Duailibi Petit Zaragoza, Sao Paulo
Creative director: Jose Zaragoza
Creative/art director: Helga Miethke
Copywriter: Renata Namo
Italy An overhead view of several sombreros-appearing here simply as circles-is "proof that many Italians have Mexico on their minds." The playful image and text conveys Mexico's numerous tourism appeals-ancient civilizations, jungles, markets and gold-without resorting to ordinary tourism images.
Agency: Lintas, Milan
Creative directors: Gerardo Pavone, Elio Bronzino
Art director: Paolo Tognoni
Copywriter: Paolo Maccarini
Singapore A red English phone-box, placed incongrouously at an ancient rock formation in the mountains, concisely symbolizes the extensive inflight telecommunications capabilities available on Singapre Airelines' Megatop 747. The surreal image indicates the service's reach to remote locations.
Agency: Batey Communications Group, Singapore
Art director: John Finn
Copywriter: Norman Kerr