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Published on .

France Hitachi humorously sells shock-resistance with two images of a cage, taken before and after its enormous inhabitant decides to pull the bars apart and stretch his legs. Unlike the cage, the photos' viewpoint remains unshaken.

Agency: Bates France, Paris

Art director: Patrick Desarmegnin

Creative directors: Daniel Fohr, Antoine Barthuel

Copywriter: Jean-Marc Nebout

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