Downtown Creative is the consumer division of NCI Advertising, owned by Nelson Communications. Western International Media, New York, will handle media buying.
X-14 had sales of nearly $15 million in the 52 weeks ending March 29, according to Information Resources Inc., down 30% from a year ago. Sales for 2000 Flushes were $30 million for the same period, off 15%.
Copyright July 1998, Crain Communications Inc.