Global Household Brands, Jersey City, N.J., awarded creative for its estimated $3 million to $5 million X-14 hard-surface cleaners and 2000 Flushes toilet bowl cleaner brands to Downtown Creative Partners, New York. New ads, the first TV work for the brands in more than a year, break late this month. Global Household bought X-14 and 2000 Flushes, along with Carpet Fresh carpet deodorizer, from Block Drug earlier this year.
Downtown Creative is the consumer division of NCI Advertising, owned by Nelson Communications. Western International Media, New York, will handle media buying.
X-14 had sales of nearly $15 million in the 52 weeks ending March 29, according to Information Resources Inc., down 30% from a year ago. Sales for 2000 Flushes were $30 million for the same period, off 15%.
Copyright July 1998, Crain Communications Inc.