Italy seeks to control Berlusconi: Media magnate Silvio Berlusconi's announced candidacy last week for Italy's Parliament has prompted a call for legislation limiting his control of Fininvest. Although Mr. Berlusconi resigned as president of the media conglomerate, there is concern about conflict of interest. Fedele Confalonieri, Fininvest VP, is expected to be named president.
Euro RSCG separates media agencies: Euro RSCG, Paris, will create an independent media buying operation, Mediastar, from its media units. Mediastar has one agency in the U.K. Another will open in Germany in March.
$200M earmarked for Argentine funds: Argentina's ad agencies will scramble for $200 million in new business in April, when the government authorizes about 20 banks to offer private pension funds. Advertising, with accounts averaging $10 million, will begin directly after authorization.
Bauknecht aligns business: German white-goods marketer Bauknecht Hausgerate, owned by Whirlpool, aligned its $15 million European ad business with Lintas, Frankfurt, already its agency in Germany, Belgium and the Netherlands. Local agencies in France, the U.K., Italy and Spain were the losers.
Y&R eyes mergers: Young & Rubicam, London, is pondering a merger with Gold Greenlees Trott and several other local agencies after dropping from fourth to eighth place in gross income rankings in the U.K. last year. If a merger can't be arranged, Y&R may hire a new management team to replace Jerry Judge and Tim Lindsay, Y&R London's chief executive and managing director, who quit last month.
K-C brings Huggies to Europe: Kimberly-Clark is introducing Kleenex Huggies disposable diapers in Europe this week with a $12 million U.K. campaign by Ogilvy & Mather, London.
Peters ices TV spot: Peters Foods pulled a Light & Creamy ice cream TV spot three weeks after its debut, following a storm of consumer complaints (AAI, Jan. 17, P. I-8). The ad, from Leo Burnett Connaghan & May, Melbourne, features a woman confiding that she had "faked it" with her boyfriend.
Cable & Wireless seeks bids: Cable & Wireless is hearing pitches from undisclosed agencies for its $7.5 million global telecommunications account. Incumbents include London shops Saatchi & Saatchi Business Communications, J. Walter Thompson Co., Chiat/Day and Howell Henry Chaldecott Lury.
POLSAT wins TV license: Poland's National Radio & Television Council awarded the first private national TV license to satellite broadcaster POLSAT, spurning bids from Western media giants.
ACCOUNT ACTION: Rothmans is reviewing its $13 million Lord Extra and Golden Americans cigarette business after dropping BBDO, Hamburg. . . . Premier Beverages' $8 million Typhoo British Tea TV/print account to DFSD Bozell, London, from Euro RSCG. . . . Australian Unity's new $3 million savings funds ad account to Hambleton Ruff, Melbourne.