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GLOBAL TV ADS BACK NEW ADIDAS' SHOW

Basketball Star Tracy McGrady Emerges as Premier Spokesman

Published on .

NEW YORK (AdAge.com) -- Adidas broke two global TV spots Oct. 19 supporting the Nov. 1 launch of its T-MAC 2, the signature
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basketball shoe endorsed by Orlando Magic all-star Tracy McGrady.

Mr. McGrady is emerging as Adidas' premier spokesman following the July decision of Los Angeles Lakers superstar Kobe Bryant not to renew his contract.

Omnicom Group's TBWA/Chiat/Day, New York, and Amsterdam-based 180 handle. Spending was not disclosed.

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