This week publishing manager of U.K. video sales company Shots, will scout for a venue for what he promises will be Cannes World Cup '96.
New at Cannes: Don't miss McCann-Erickson Worldwide's 90-minute interactive advertising seminar "The Future Ain't What it Used to Be," complete with demonstrations of direct marketing applications and award-winning ads. Organizer Ira Carlin, McCann's exec VP-worldwide media director, likens today's interactive ads, made by TV-oriented creatives, to the leap decades ago from radio spots to initially awful TV commercials.
No twisters at Cannes. A new Volvo spot by London's hottest creative duo, Tom Carty and Walter Campbell of Abbott Mead Vickers/ BBDO, broke too late for entry at Cannes. The spot follows a professional storm chaser who steers his Volvo toward a tornado's vortex. As houses explode around him and debris plummets from the sky, he's safe because he's in a Volvo. Don't try this in your car.
Rayovac, the sequel. In last year's popular Brazilian battery spot by Norton Publicidade, a photographer threw away a non-functioning camera-but kept the long-lasting batteries for his next camera. In Rayovac II, a Lego car breaks down. Instead of throwing it away, the child owner removes the batteries and puts them in another car-to carefully tow the damaged one away.
To see this campaign, look up. Miguel Zerolo, the Canary Islands' tourism minister, has persuaded the U.S.-based International Star Registry to name seven stars in the Orion constellation after each of the seven Canary Islands. An eighth star will be called "The Canaries, a warm nature"-the islands' ad slogan.
This man has no time for Cannes. Belgian brewer Interbrew is moving the $5.3 million Belgian account for its flagship Stella Artois brand from McCann-Erickson, Belgium's biggest agency, to one guy, Guillaume Van der Stighelm, a former Young & Rubicam creative director. Interbrew General Manager Johnny Thys promises to boost the budget by 50%.
Correspondents contributing: Deborah Klosky in Madrid and Claudia Penteado in Rio de Janeiro.