Tomorrow's ad news tonight: Dow Jones' European Business News, debuting Feb. 27, will be the first Euro channel to air a daily half-hour of media, marketing and advertising stories, at 10:30 p.m. Executive Producer Heaton Dyer, imported from TV New Zealand, is in charge of the show. Meanwhile, EBN's Managing Director Michael Connor saw firsthand why the cable take-up rate is so low in the U.K. His local cable company re-fused to dispatch an installer, instead sending a sales rep who the exasperated EBN executive had to stay home to convince that he really, really wanted the highest priced, $60-a-month cable package.
Watch out below: When Sunni Muslim religious leader Maulana Abdul Rehman in Bombay denounced the evil influence of TV, about a half-dozen of his loyal followers went home and hurled new TV sets from their apartment balconies.
Princess Diana's sometimes-journalist brother Charles Spencer, a 30-year-old earl, was on the verge of joining Bloomberg Business News' multimedia service in some as-yet undetermined capacity, but "he looked at the hard realities and realized he probably had enough responsibilities running his [8,500 acre country] estate," according to Doug McGill, BBN's European bureau chief. Now NBC says it is "in ongoing discussions" with Earl Spencer.
Crime doesn't pay ... even crooks say so. The new advertising spokespeople in violence-ridden Brazil are well-known criminals, who are making commercials from jail for a religious group to deter youngsters from following in their footsteps. In one spot, Brazil's leading car thief, Josu Carlos Gregorio, nicknamed "Fatty," says, "Violence doesn't lead anywhere but to the life of a vegetable. This took me 50 years to find out."
Dandy duds? A fashion spread in Cosmopolitan U.K. on men who agonize over what to wear outside the office featured one of its own, Keith Legoy, international sales manager of Cosmo publisher The National Magazine Company, Hearst's U.K. subsidiary. Unfortunately, he wasn't allowed to keep the $225 black velvet waistcoat or Emporio Armani trousers he modeled but, perhaps inspired by the look, he's off this month to Italy to see the Armani, Versace, Dolce e Gabbana and Valentino fashion shows.
European Editor Laurel Wentz welcomes contributions for GlobalVillage. Correspondents contributing to this report: Claudia Penteado in Rio de Janeiro, Mir Maqbool Alam Khan in Bombay and Mike Galetto in Buenos Aires.